02 / 03 2026

Foundry — Studio Site

Role Design & Development Client Speculative / self-directed HTMLCSSJS

01 / The Problem

A recognizable template can quietly undercut a design studio’s own pitch — if the site looks like everyone else’s, it doesn’t prove the team can do distinctive work.

02 / The Approach

Rebuilt the site from scratch in plain HTML/CSS/JS with a custom grid system and no page-builder bloat, prioritizing load speed and a layout that couldn’t be mistaken for a template.

03 / Process

Audited the original Squarespace site’s load time and mobile score as the baseline to beat

Wireframed the new grid before touching code

04 / The Result

A faster, distinct front end used as a case study for pitching similar small studios and agencies stuck on page builders.

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